The Microsoft Way
The Real Story of How the Company Outsmarts Its CompetitionBook - 1996
The business success story of Microsoft taken from company archives and interviews with its leaders. This book sees the company's success not in predatory marketing but in staying eager for ideas and responsive to the market.
Publisher: Reading, Mass. : Addison-Wesley Pub. Co., 1996.
Characteristics: 318 p. ; 24 cm.
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