The Forgotten Half of Change

The Forgotten Half of Change

Achieving Greater Creativity Through Changes in Perception

eBook - 2005
Rate this:
Unlock and Embrace a New Mindset about Business Creativity
The 20th century saw the United States dominate the world of innovation, but at the dawn of the 21st century it#8217s become pretty clear that the pace of change in a global economy demands not only innovation, but creativity. We must become as good at changing our perceptions as we have become at changing reality.
Inspiring creativity is one of the most pressing needs for American corporations, particularly those in markets that are forcing them not only to improve but transform themselves. Yet true creativity can be had only if you are willing to break the rules that have locked you in a set way of thinking, not just doing. This unique book will help managers think about how they think. This understanding will help them inspire creativity and sense when it is time to focus on the second half of change#8212changing perception.
The Forgotten Half of Change differs from other books the same way perception differs from reality. It is at once humorous and humanistic, making fun of our weaknesses yet sympathizing with our challenge to be both active and thoughtful. It entertains and challenges its readers at the same time with an array of examples drawn from philosophy, mathematics, technology, and linguistics. Ultimately, this book may help us regain our ability to astonish ourselves and others.
Publisher: Chicago, IL : Dearborn Trade Publishing, c2005.
ISBN: 1419502751
Branch Call Number: ELECTRONIC BOOK
Characteristics: 1 online resource (xiv, 172 p.) : ill.
Additional Contributors: ebrary, Inc
Call Number: ELECTRONIC BOOK

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Subject Headings

  Loading...

Find it at KCLibrary

  Loading...
[]
[]
To Top