Cross-cultural Business Behavior
Marketing, Negotiating, Sourcing and Managing Across CultureseBook - 2002
"This long-awaited third edition of the bestseller version has new and updated cases and a worldwide coverage that will be of high interest to everybody involved with cross-cultural matters whether as student, researcher or business visitor. This is the indispensable practical guide for international business people who sell, manage and negotiate across cultures since it is designed to prepare the business visitor to conduct effective negotiations in the world's major markets. Written in clear, concise English, Cross-Cultural Business Behavior is based on the author's 35 years of hands-on experience doing business all over the world. Translated into German, Ukrainian, Polish, Chinese and Lithuanian, it has been adopted as a textbook by more than a dozen business schools in the U.S., Denmark, Norway, Hungary and Lithuania."
Publisher: Copenhagen, Denmark : Copenhagen Business School Press, 2002.
Edition: 3rd rev. ed.
Branch Call Number: ELECTRONIC BOOK
Characteristics: 1 online resource (347 p.)