Quick, Affordable Marketing Research for Every OrganizationeBook - 2006
Companies know that market research can be crucial to retaining customers and winning new ones. Yet many avoid undertaking survey research because they consider it expensive, slow and difficult to administer. `Not so', says author and research ace Lloyd Corder. In The Snapshot Survey, Corder gives business professionals the tools and know-how to complete highly effective, custom- designed surveys quickly and easily. This book is `boot camp' for those who have never done a survey and an eye- opening refresher course for those who have. Lloyd Corder is founder and CEO of CorCom Inc, a strategic marketing research firm. Before establishing his company, Corder was vice president of marketing research for Ketchum, one of the five largest public relations firms in the world.
Publisher: Chicago : Dearborn Trade Pub., 2006.
Branch Call Number: ELECTRONIC BOOK
Characteristics: 1 online resource (xiv, 272 p.)
Call Number: ELECTRONIC BOOK