Snapshot Survey

Snapshot Survey

Quick, Affordable Marketing Research for Every Organization

eBook - 2006
Rate this:
Companies know that market research can be crucial to retaining customers and winning new ones. Yet many avoid undertaking survey research because they consider it expensive, slow and difficult to administer. `Not so', says author and research ace Lloyd Corder. In The Snapshot Survey, Corder gives business professionals the tools and know-how to complete highly effective, custom- designed surveys quickly and easily. This book is `boot camp' for those who have never done a survey and an eye- opening refresher course for those who have. Lloyd Corder is founder and CEO of CorCom Inc, a strategic marketing research firm. Before establishing his company, Corder was vice president of marketing research for Ketchum, one of the five largest public relations firms in the world.
Publisher: Chicago : Dearborn Trade Pub., 2006.
ISBN: 141950696X
Branch Call Number: ELECTRONIC BOOK
Characteristics: 1 online resource (xiv, 272 p.)
Additional Contributors: ebrary, Inc


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Subject Headings


Find it at KCLibrary

To Top