Everyone Is A Customer
A Proven Method for Measuring the Value of Every Relationship in the Era of Collaborative BusinesseBook - 2002
In today's networked economy, businesses realise they can't go it alone. The most successful companies understand that everyone they do business with is a customer - their vendors, employees, everyone who brings value to its company - and that allocating appropriate resources to those relationships will improve overall performance. Building on the revolutionary concepts from their last book, Collaborative Communities, Jeffrey Shuman and Janice Twombly outline methods every company can use to develop and measure win-win collaborative relationships versus win-lose transaction based relationships. Readers will learn to: * Redefine every business relationship as a customer relationship. * Value, measure, and manage every business relationship. * Create new value and improve company performance. Collaboration is the key to success in today's networked economy, where everyone is a customer. Successful collaboration, say the authors, comes through purposeful collaboration, which creates value, improves performance, and enables a company to profitably satisfy its customers' needs.
Publisher: [Chicago, IL] : Dearborn Trade Publishing, 2002.
Branch Call Number: ELECTRONIC BOOK
Characteristics: 1 online resource (xxiii, 210 p.) : ill.
Call Number: ELECTRONIC BOOK