The Emperors of Chocolate

The Emperors of Chocolate

Inside the Secret World of Hershey and Mars

Book - 1999
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Forrest Mars and Milton Hershey were visionaries who built vast kingdoms of candy through the force of their imagination and determination. In this eight-year investigation of the candy business, former Washington Post reporter Joel Glenn Brenner takes us inside a world as mysterious as Willy Wonka's Chocolate Factory, where industrial spies jockey for trade secrets and paranoid executives fight an all-out war for America's sweet tooth.Forrest Mars, the "Howard Hughes of candy", is one of the most private and innovative entrepreneurs in America, a brilliant autocrat who built one of the world's most unique companies.Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise, and after making an immense fortune, he promptly gave it all away, to fund what would become the wealthiest orphanage in history.What began as a fraternity of small family-owned businesses has grown into a multibillion-dollar cutthroat industry increasingly dominated by these two corporate leviathans. Brenner's investigation is authoritative, eye-opening, and written with a deep understanding of and feeling for her sub
Publisher: New York : Random House, 1999.
Edition: 1st ed.
ISBN: 9780679421900
Characteristics: xiv, 366 p. : ill. ; 24 cm.


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Aug 18, 2018

Hello, darlings! - This delicious book gives you a history of Mars and Hershey chocolate.

Jul 09, 2012

Written by former Washington Post reporter Joel Glenn Brenner. Really fascinating to learn about the worlds of Hershey and Mars and the interesting personalities that governed.


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