Nike

Nike

Book - 2010
Rate this:

This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades.

* Contains one-on-one interviews with star athletes, coaches, marketing experts, and business executives that showcase the power and influence of Nike

* Provides a vivid chronology depicting the company's modest beginnings, the creation of its early technology, the birth of memorable advertising campaigns, endorsement deals with sports celebrities, controversy about child labor allegations, noteworthy recognition for supporting social and environmental causes, and Nike's future

* Includes photographs of Nike co-founders Bill Bowerman and Phil Knight, as well as Nike-sponsored athletes such as Deion Sanders, Bo Jackson, Michael Jordan, John McEnroe, Serena Williams, Didier Drogba, Lance Armstrong, and Tiger Woods

* A helpful index makes it easy to locate celebrities' comments within the text and to track the many Nike technologies used since the company's inception

Publisher: Santa Barbara, Calif. : Greenwood, c2010.
ISBN: 9781598843439
1598843435
9781598843422
1598843427
Characteristics: xiv, 132 p. : ill. ; 25 cm.

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Subject Headings

  Loading...

Find it at KCLibrary

  Loading...
[]
[]
To Top