The Business of Influence

The Business of Influence

Reframing Marketing and PR for the Digital Age

eBook - 2011
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Media has most definitely evolved, as have the ways in which wecontemplate, design, communicate and execute strategy. And ratherthan technological evolution, we're plainly in the midst of atechnological revolution.

We have no choice then but to reframe marketing and PR in thecontext of 21st Century technology, 21st Century media anddisintermediation, and 21st Century articulation of andappreciation for business strategy.

"Today, every organization is in the influence business.We influence customers to buy from us, employees to work for us,and the media to write about us. Gone are the days when you couldbe your own island. Now, to be successful, you need to live withinthe influence ecosystem and that requires a change of mindset.Fortunately, Philip Sheldrake will show you how."

David Meerman Scott, bestselling author of The New Rulesof Marketing & PR and the new hit Real-Time Marketing &PR

Publisher: Chichester, West Sussex : Wiley, 2011.
ISBN: 0470978627
1119973376
9780470978627
9781119973379
Branch Call Number: ELECTRONIC BOOK
Characteristics: 1 online resource (xxi, 210 p.) : ill.
Additional Contributors: ebrary, Inc
Call Number: ELECTRONIC BOOK

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