The Art of the Start

The Art of the Start

The Time-tested, Battle-hardened Guide for Anyone Starting Anything

eBook - 2012
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Guy Kawasaki is the managing director of Garage Technology Ventures, an early-stage venture capital firm which assists high-technology companies. Previously, he worked for Apple Computer, Inc. as a software evangelist for the Macintosh and later as an Apple Fellow. Starting a business is much more of an art than a step-by-step or a thoroughly predictable process. According to Kawasaki, success in taking an idea and building it into a new business is actually the cumulative result of eleven distinct arts such as the Art of Positioning, the Art of Writing a Business Plan and the Art of Rainmaking. As the author argues in The Art of the Start, to succeed in getting a new business off the ground, you'd better be able to bring all these arts to bear or it's going to be an uphill struggle.
Publisher: [S.l.] : Must Read Summaries, [2012]
ISBN: 9782806235671
Characteristics: 1 online resource.


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