The Retailer's Complete Book of Selling Games and Contests
Over 100 Selling Games for Increasing On-the-floor PerformanceeBook - 2012
In most retail stores, salespeople arrive at work with littleenthusiasm to sell. The truth is that retail selling can be alittle boring. It's up to owners and managers to provide the sparkand motivation that inspires people to excel, even when storetraffic is slow. One of the best ways to accomplish that is withselling games and contests. The Retailer's Complete Book ofSelling Games & Contests contains more than one hundredselling games and contests that any retailer can use to motivatetheir staff, improve their sales skills, and generate extra salesduring slow traffic periods.
Geared toward retailers of all industries and all sizes, fromsingle stores to mega chains, this book will appeal to those with avested interest in improving the performance of their salespeopleand driving sales higher.Details how to use games to sell specific merchandise, increaseadd-on sales, and sell higher priced merchandise and groups ofmerchandise Outlines how to structure games and contests, when to run them,and for how long Helps managers build their sales staffs' confidence andabilities through fostering a competitive spirit and rewarding highsellers Harry J. Friedman is an international retail authority,consultant, and the most heavily attended speaker on retail sellingand operational management in the world today
When you inspire your sales team to improve their skills andoutsell each other, you'll boost your profits and outdo yourcompetition