Making Telecoms Work

Making Telecoms Work

From Technical Innovation to Commercial Success

eBook - 2012
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Bridging the industry divide between the technical expertise ofengineers and the aims of market and business planners, MakingTelecoms Work provides a basis for more effectiveinterdisciplinary analysis of technology, engineering, market andbusiness investment risk and opportunity. Since fixed and mobilebroadband has become a dominant deliverable, multiple areas oftransition and transformation have occurred; the book places thesechanges in the context of the political, social and economicdynamics of the global telecommunications industry.

Drawing on 25 years of participative experience in the mobilephone and telecommunications industry, the author closely analysesthe materials, components and devices that have had atransformative impact. By presenting detailed case studies ofmaterials innovation, such as those shown at success story Apple,the book shows how the collaboration of technological imaginationwith business knowledge will shape the industry's future.

Makes a link between the technical aspects and the businesspractice of the telecoms industry, highlighting the commercial andeconomic significance of new developments Gives a historical analysis of past successes and failures inorder to identify future competitive advantage opportunities Supplies detailed case studies of supply chain disconnects andthe impact these have on industry risk and profitability Brings together technological detail with analysis of what isand is not commercially important, from the implications of energyand environmental networks to the technical details of wirelessnetwork hardware.
Publisher: Hoboken, NJ : Wiley, 2012.
ISBN: 9781119967132
Characteristics: 1 online resource (xxiv, 408 pages)
Additional Contributors: ebrary, Inc


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