Seducing the Subconscious

Seducing the Subconscious

The Psychology of Emotional Influence in Advertising

eBook - 2012
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Our relationship with ads: it's complicated

A must-read for anyone intrigued by the role and influence ofthe ad world, Seducing the Subconscious explores thecomplexities of our relationship to advertising. Robert Heath usesapproaches from experimental psychology and cognitive neuroscienceto outline his theory of the subconscious influence of advertisingin its audience's lives. In addition to looking at ads'influence on consumers, Heath also addresses how advertising isevolving, noting especially the ethical implications of itsdevelopment. Supported by current research, Seducing theSubconscious shows us just how strange and complicated ourrelationship is with the ads we see every day.

Publisher: Chichester, West Sussex ; Hoboken, NJ : Wiley, 2012.
ISBN: 9781119967620
Characteristics: 1 online resource (xi, 248 pages)
Additional Contributors: ebrary, Inc


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