The Loyalty Leap
Turning Customer Information Into Customer IntimacyeBook - 2012
"The Loyalty Leap arrives at a crucial time, illuminating the best practices for responsibly selecting, collecting, and employing customer data--the raw material of today's marketing industry. Supplemented with compelling corporate stories and the results from an extensive 2011 consumer survey, it provides a snapshot of consumer attitudes about privacy and the use of personal information for marketing and business purposes"-- Provided by publisher.
Publisher: New York : Portfolio/Penguin, 2012.
Characteristics: 1 online resource (viii, 263 pages) : illustrations