The Intention Economy

The Intention Economy

When Customers Take Charge

Downloadable Audiobook - 2012
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Searls foretells a looming shift in which consumer intent will drive sales. As customers gain the ability to customize and package services to fit their needs, only those organizations ready for this fundamental change will thrive.
Publisher: Prince Frederick, MD : Recorded Books ; [Prince Frederick, Md.] : [Distributed by] OneClick Digital, 2012.
Edition: Unabridged.
Copyright Date: ℗2012
ISBN: 9781470333928
Characteristics: 1 audio file (8 hr.) : digital.


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