The 75 Greatest Management Decisions Ever MadeeBook - 1999
Find out in The 75 Greatest Management Decisions Ever Made, a pithy compendium celebrating pinnacles of decision-making that have shaped management through the ages -- and left their indelible impressions on business and society.
Sometimes controversial, sometimes irreverent, but always witty and informative, this book represents managerial genius across all (not just business-related) spectrums. Each entry describes a feat of management brilliance, extracts the invaluable lessons it contains, and explores its ultimate impact.
Readers will learn about the history-making decisions (some of them from highly surprising sources) that gave rise to: the assembly line -- the first reliable system of weights and measures -- the credit card -- the discovery of America -- print and television advertising -- the Walkman -- Microsoft -- CNN -- the mainframe computer -- the PC -- the weight-loss industry -- market research -- mass production -- brand management, and more.
And, as icing on the cake, as well as for balance, objectivity, or maybe even a few laughs (or moans and groans), The 75 Greatest Management Decisions Ever Made also exposes 21 of the worst management decisions ever made.