Enterprise Marketing Management

Enterprise Marketing Management

The New Science of Marketing

eBook - 2003
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A groundbreaking paradigm that takes a scientific approach tomarketing practice

Top executives at the renowned Zyman Marketing Group introduce arevolutionary new method for marketingmanagers- Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essentialfunctions within an organization, realigning the enterprise to putmarketing efforts and customer service at its core. With anintroduction by marketing guru Sergio Zyman, EnterpriseMarketing Management covers topics such as brandarchitecture, investment measurement, and how to engineercreativity. EMM, adopted by many Z-Marketing clients, is a provenstrategy for transforming organizations and achieving bottom-lineresults.

Dave Sutton (Atlanta, GA) is President/CEO of ZymanMarketing Group. He has more than eighteen years of experience inmanagement and technology consulting. He is a frequent speaker onbrand strategy, marketing strategy, and e-business strategy, andserves as President of the Strategic Leadership Forum. He isregularly quoted in Fortune, Forbes, eCompany Now, Upside, and theChicago Tribune. Tom Klein (Atlanta, GA) is Vice President of ZymanMarketing Group. He has fifteen years of experience in strategy,information technology, and brand marketing.

Publisher: Hoboken, N.J. : J. Wiley & Sons, c2003.
ISBN: 9780471480860
047148086X
Characteristics: 1 online resource (xvi, 224 p.) : ill., map.
Additional Contributors: Klein, Tom 1965-
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